Pantone, the global colour authority and provider of professional colour language standards and digital solutions for the design community, introduced as the Pantone Color of the Year 2022 - a new blue shade, PANTONE 17-3938 Very Peri, a dynamic periwinkle blue hue with a vivid violet-red undertone. PANTONE 17-3938 Very Peri is a shade that embraces the range of blues, with reddish-violet halftones and intended to convey a "lively, cheerful attitude and dynamic presence that encourages courageous creativity and imaginative expression."
As explained by the company, 2022 marks the first time that a custom colour has been created for the Pantone Color of the Year program. Pantone has created four different colour palettes to match Very Peri. Each combination of tones transmits a different mood, which demonstrates the versatility of the chosen Color of the Year 2022.
Pantone presents Very Peri (Pantone 17-3938) as a symbol of the global transition towards a new paradigm. As the world emerges from an intense period of isolation, notions and standards are changing, and physical and digital lives have merged in new ways, the company explains.
In this sense, Very Peri is the fruit of the growing consolidation of digital design, which "helps to stretch the limits of reality, opening the door to a dynamic virtual world where we can explore and create new colour possibilities." Pantone considers Very Peri to be the perfect shade to illustrate the fusion of modern life and how virtual colour trends manifest in the physical world and vice versa.
Very Peri reflects what is happening in global culture. "Creating a new colour for the first time in the history of our Pantone Color of the Year educational program reflects the global innovation and transformation that is taking place", commented Laurie Pressman, Vice President of Pantone Color Institute.
Very Peri is the colour you'll start seeing everywhere next year.
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